Wham-O Has Been on a Licensing Tear this Year After Signing with Anjar Co. & Becker Associates

June 14, 2021

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games.

Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, and many more family favorites.

“Winning Moves Games USA is proud to announce it has signed a licensing agreement with Anjar and Wham-O to bring back the classic versions of Frisbee, Super Ball, Hacky Sack, Trac Ball and many other classic Wham-O toys,” said Philip Orbanes Jr., President of Winning Moves. “For more than 25 years Winning Moves Games USA has built a positive reputation as a leader in the world of classic, retro, cool and fun games. Now we’re going to bring that same passion for gaming into the world of classic outdoor toys, and there’s no better brand to work with than the iconic Wham-O.”

Anjar Co. & Becker Associates says the deal includes the classic, retro-style Wham-O legacy toys, including Frisbee, Hula Hoop, Super Ball, Hacky Sack, Slip ’N Slide, Trac-Ball, and Boogie Board. The line is scheduled to launch in Spring 2022. The Winning Moves deal follows closely on the heels of the licensing deal announced last month with Jazwares for a range of Wham-O Branded Pet Toys.

“We’re so excited the classic, retro versions of Wham-O brands are in the hands of Winning Moves,” said Patti Becker, CEO of Becker Associates. “The backyard is the new vacation spot, and with the increased popularity of classic retro products, and the surge in outdoor play, the timing couldn’t be better for Winning Moves to capitalize on the extraordinary brand awareness and appeal of Wham-O’s amazing toys!”

Analysis of the Toy and Game market by NPD Research indicates that during the pandemic consumers have focused on both outdoor toys that allow for social distancing and safe play, and for board games that offer a lot of replay value. Wham-O President, Todd Richards says his team is thrilled to bring Wham-O’s outdoor fun value into the living rooms of the world.

“The Wham-O Team is very pleased to have Winning Moves as a new partner to further enhance our legendary brands with their innovative product and packaging concepts, and their complementary distribution channels,” Richards added.

Wham-O is a lifestyle brand that has been synonymous with fun, play, and active sports since it was founded! The Frisbeeand Hula Hoop were inducted into the Strong Museum’s National Toy Industry Hall of Fame in 1998 and 1999 respectively.

“For almost 75 years, Wham-O has been responsible for many of the most memorable toys for multiple generations of children,” says Wham-O Head of Product Development and Licensing, David Huang.

Anjar & Becker Associates are building a global licensing program for Wham-O’s iconic toy brands across all product categories, including apparel, branded promotional products, pet products, and crafts and activities. Other recent Wham-O licensees include Zuru’s Mini Brands, and Critical Content’s Ultimate Slip ‘N Slide. Ultimate Slip ‘N Slide is a new unscripted reality competition series launching this summer on NBC. The first episode will premiere August 8, 2021 at 10:30 pm ET, immediately following the Closing Ceremony of the Summer Olympics, assuming, of course, that there is a Summer Olympics this year.  Bobby Moynihan of SNL fame will host the series.

Anyone interested in licensing opportunities can contact Patti Becker at 203.321.6813, or PBecker@BeckerAssoc.com.

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