Dan Dee International’s Animal Adventure arm is to produce a new line of products based on the premium infant brand, Sophie la girafe.
The deal with DELISO S.A.S will see Animal Adventure launch an extensive line of Sophie la girafe plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges, and seasonal products in the US.
The deal was negotiated by Anjar & Becker Associates and the range will start to roll out from this summer.
“As a parent, having confidence in the products that I give my child is so important. Sophie la girafe was the first brand that my child was introduced to and has been trusted by parents around the world for generations,” said Andrew Hogan, Licensing Director at Animal Adventure.
“This partnership via Anjar & Becker Associates will bring elevated and innovative new products to parents and gift-givers, allowing infants to experience the Sophie brand in new and exciting ways.”
Maude-Sophie Guerret, Licensing Manager for Sophie la girafe, added: “Animal Adventure’s patented range of antibacterial and hypoallergenic plush products, further enhances the desirability of the plush products Animal Adventure will make available to the trade.”
Patti Becker, CEO of Anjar & Becker Associates, said: “Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure. They make beautiful plush, and we’re excited to have them join the family of Sophie licensees.”
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