Animal Adventure, LLC and its affiliate Dan Dee International, LLC, (jointly Animal Adventure) have announced a new licensing agreement with DELISO S.A.S. for the premium infant brand Sophie la girafe.
Sophie la girafe is the best-selling teether in the world generating $100M+ in annual retail sales. Animal Adventure plans to market an extensive line of plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges, and seasonal products in the U.S., beginning in Summer, 2022.
“We’re pleased to be partnering with Sophie la girafe, one of the world’s most trusted infant brands and a great fit with our Animal Adventure business. Animal Adventure is known for creating wonderful baby products through a thoughtful, trend-driven approach, and we’re excited to build a Sophie la girafe line that looks beautiful and leverages the unique position which the brand holds for parents and infants,” said Mark Matheny, Head of Licensing, Animal Adventure.
“As a parent, having confidence in the products that I give my child is so important. Sophie la girafe was the first brand that my child was introduced to and has been trusted by parents around the world for generations,” added Andrew Hogan, Licensing Director, Animal Adventure. “This partnership via Anjar & Becker Associates will bring elevated and innovative new products to parents and gift-givers, allowing infants to experience the Sophie brand in new and exciting ways.”
“DELISO is grateful to Patti and Jonathan Becker for identifying and negotiating this deal with Animal Adventure. We always strive to offer the best for babies, and Animal Adventure’s expertise in plush manufacturing, and their extensive distribution, make them the ideal plush licensee for the Sophie la girafe brand,” states Stephanie Arnaud, Deputy General Manager, Vulli.
Maude-Sophie Guerret, Licensing Manager for Sophie la girafe adds, “DELISO is very pleased about this license with Animal Adventure. Animal Adventure’s patented range of antibacterial and hypoallergenic plush products, further enhances the desirability of the plush products Animal Adventure will make available to the trade.”
Patti Becker, CEO of Anjar & Becker Associates says, “We’re very excited that we could bring Sophie la girafe and Dan Dee / Animal Adventure together for this expansive licensing deal. Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure. They make beautiful plush, and we’re excited to have them join the family of Sophie licensees.”
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