Meet The Moodsters

NEW YORK, Sept. 9, 2015 /PRNewswire/ -- Award-winning child development and parenting expert Denise Daniels, Founder of JellyJam Entertainment, has partnered with Kids Preferred to launch The Moodsters, a new line of toys and books designed to teach young children the fundamentals of feelings.  This groundbreaking preschool property has launched exclusively in Target stores nationwide beginning today, September 9, 2015.

The Moodsters, five lovable little detectives (Coz, Lolly, Snorf, Razzy and Quigly), come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories and toys teach simple strategies to build social and emotional intelligence skills in young children. Emotional Intelligence (EQ) is defined as the ability to identify and manage one's own emotions as well as the emotions of others. Decades of scientific research has shown that children with EQ skills are better able to manage their thoughts, feelings and behavior.

"Around the age of two, children start rapidly developing a vocabulary for their feelings," said Denise Daniels. "It is important to teach children emotional intelligence (EQ) skills at an early age, so they have the necessary tools to manage the emotional ups and downs of everyday life."

The Moodsters integrates an EQ curriculum developed by Marc Brackett, Ph.D., of The Yale Center for Emotional Development. According to Dr. Brackett, "research shows that children who learn emotional intelligence skills have less anxiety and depression; have fewer attention, learning, and behavior problems; are better problem-solvers; display greater social and leadership skills; and perform better academically."

The initial launch will feature three SKUs, each with an accompanying 8x8 full-color 32-page storybook included for a retail price of $19.99 for children ages 3+.

Moodster Meter™ and Storybook- an electronic "feelings thermometer" with character voices helps little ones learn a vocabulary for their feelings so they can express their emotions. "Meet The Moodsters" storybook. When seven year old Zach's magic trick goes wrong, he has to deal with a big mess—and some big feelings! The Moodsters will need to use their best detective skills to help Zach understand how he feels and get his good mood back. Grab your detective hats and get ready to help The Moodsters solve the case!

Feelings Flashlight™ and Storybook- an electronic flashlight that features The Moodsters character images with voice affirmations and fun play activities so kids can explore their feelings, helping them to process and understand their emotions. "The Scary Sleepover" storybook to complement the Feelings Flashlight with a story to take the "scary" out of bedtime. The night of the treehouse sleepover is finally here, but the backyard is full of spooky noises and dark shadows.  The Moodsters help their friend, Zach, face his fears – and save the sleepover!

Moodster Mirror™- an electronic mirror with character voices to help kids recognize their feelings and non-verbal cues, which is a key EQ skill. "A Time to Be Kind" storybook. Zach and his best friend, Sam, love to ride their bikes together. But when something terrible happens to Sam's bike, Zach has a tough decision to make. With a little help from The Moodsters, Zach learns how kindness can make things right in this heartwarming story that explores the true meaning of friendship.

"Denise Daniels is a talented parenting and child development expert who has created a delightful new brand to assist children with their emotional well-being," said Laura Perks, Vice President of Marketing, Kids Preferred, LLC. "We are thrilled to be working with The Moodsters and bringing them to families around the country."

Children will learn through the adventures of The Moodsters how to handle challenges and opportunities that they face in their everyday lives. "There's an overwhelming and unmet need to help kids develop these critical skills," noted Denise Daniels.  "Teaching EQ skills in early childhood can have a life-long effect on a child's emotional well-being."

For more information, please go to themoodsterschildrensfoundation.org.

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