Jazwares has announced that they have entered a long-term deal with Anjar & Becker Associates and Wham-O to produce a line of pet toys.
Wham-O are bringing their roster of brands like Frisbee, Superball, Hula Hoop, Slip 'N Slide, Hacky Sack and Boogie Board to a range of pet toys that will include traditional toys like balls, discs, tug toys and plush, as well as new innovations in the pet space.
The pet toy line is scheduled to be at brick-and-mortar retailers and e-commerce sites in North America in fall 2022, this marks Jazwares’ debut into the pet toy category as the Wham-O products join upcoming pet costumes in building out the company's pet product offerings.
"Wham-O toys have been at the center of active play for families across America for decades and we are thrilled to have the opportunity to help extend their iconic brands to new products for our four-legged friends," says Michael Rinzler, executive vice president and partner, Jazwares. "As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category."
"We're excited to partner with Jazwares to extend the iconic Wham-O brands into the Pet Toy category," says Jonathan Becker, president, Anjar & Becker Associates. "Jazwares has a reputation of bringing creativity, innovation and quality toys to all their brands, and I'm confident that's what they'll do for the Wham-O brands for pet toys. This opportunity will benefit pets and their owners everywhere and encourage active play all day."
This news continues Jazwares' expansion into new product categories and follows on the heels of Jazwares' recent announcement about its forthcoming entry into the costume segment.
"Wham-O has long been associated with active play and carrying our brand over to the pet world seems like a natural extension of our brands' image,” says Todd Richards, president, Wham-O. “Thanks to Anjar and Becker Associates, we at Wham-O are thrilled about this exciting partnership with Jazwares."
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