Wham-O’s exclusive licensing agency has signed an agreement with Massachusetts-based toyco Winning Moves Games USA to launch new lines based on Wham-O’s retro toys, including Frisbee, Hula Hoop and Slip ‘N Slide. Set for a spring 2022 rollout, the merch will include apparel, pet products, branded promotional products and crafts/activities.
Wham-O has been actively expanding its IPs and tapping into the growth of outdoor play. Most recently, the company partnered with Jazwares to create a line of branded pet toys, and it also inked a deal in March with Critical Content to produce unscripted competition series Ultimate Slip ‘N Slide.
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