2020 was a banner year for Becker Associates and Anjar, an award-winning, full service, global licensor and IP brand management agency run by Patti and Jonathan Becker. The firm had 100 new items released at 2020 NY Toy Fair, and signed deals to represent major brands. These include one of the largest infant brands in Europe - Sophie la Girafe - as well a major design agency and invention studio in Eolo’s ToyZone. Anjar also signed a record number of new licenses in 2020. Notable among these was the global reintroduction of the classic game, Go For Broke. Anjar & Becker Associates also secured a raft of hot new brands and creations from inventors of all experience levels.
DESIGN CHAMPIONS: This category celebrates figures that have expanded opportunities for toy and game designers and helped to champion the work of the industry’s creative communities.